tammy customer analysis

1. Region

From the United States, through the customer's country, we can understand the economic situation and price acceptance of this region, and also understand the local certification and import documents required, which provides a guarantee for the subsequent solution of customer import problems.

Step

2: Nature

What is the nature of the customer? Importers, distributors, wholesalers, builders, end customers, retailers, manufacturers or individual buyers. Different customer concerns will be different, so the focus of our introduction to customers will also be different. This 2 customer is a distributor who sells on Amazon, so we can know his business status and potential customer needs.

3. Customer's company size and establishment time

By looking at the customer's company size and establishment time, you can roughly see the strength of the company.

4. Frequently purchased products and main products

According to the system data, the products commonly purchased by the customer are other medical supplies | eye mask and accessories | shower room | bath brushes, sponges and scrubers | eye care products, etc. It can be seen that the health products he often purchases are only in the same category as our main products. Customers will be more interested in recommending products of the same purpose, which also creates more possibilities for order making. At the same time, according to the products displayed on the customer website, to see which products are placed in the most prominent position, generally the main products to promote.

In the process of communication, Tammy clearly expressed that her products on Amazon were stagnant and she wanted to spend a lot of time and energy on advertising. In order to solve his problem, we learned about his website and found out the similarities and differences between them by comparing it with other competitors in the same industry. While maintaining his original price advantage, we also put forward some suggestions on the aspects that need to be improved. This measure not only narrowed the distance between the salesman and the customer, but also reduced the distance between them. It helps customers and lays the foundation for long-term cooperation in the future.